Infographic is not a mere assemblage of statistics and facts – these need to be weaved together to create a story. Saying that your product is 30% cheaper is less powerful than drawing two stacks of money and highlighting how much money your customer gets to keep. I’ll go the opposite way and say – as long as your entire story is good, nobody cares if it took off with a pie chart or an assemblage of multicolored pebbles. Many marketers insist on going out of your way to create something exquisite. Yes, it can be a good old pie chart, or it can be an intricate work of art. Good data visualization means taking even the most complicated mush of numbers and turning it into a clear information. Census Bureau) An infographic on population density in the US (Source: Joe Lertola) What makes a good infographic 1. population without health insurance coverage: 2008 to 2015. Data visualization represents data in a schematic form, making it easier for the viewer to process complex information.ĭata visualization can be a part of the infographic, but infographic has an added value – it is a story, where all information is connected and weaved around one topic. It is important to differentiate infographics from data visualization – the two are often confused. The effectiveness of infographics has been scientifically proven over and over again. A good infographic enhances people’s learning capability by organizing scattered pieces of information into observable patterns – and we don’t say it lightly. Infographic is a graphic visual representation of information, data or knowledge intended to present information quickly and clearly. So let’s make sure this doesn’t happen to you. However, a shabby infographic does the opposite – it joins the grand cacophony of data flow. Infographics are an excellent way to ensure that your marketing message captures attention or sticks around. An average consumer is bombed with news stories, tweets, Instagram pictures, snapchats, and messages 24/7. In the era when there is a constant information flow all around us, it is quite common to feel overwhelmed. Or if you want even more infographic inspiration, subscribe to our newsletter for tips and trends right there in your inbox every week.Use LeadQuizzes to create awesome surveys for FREE! Browse through our customer stories to see what cool infographic ideas other Infogram users have come up with. No design or coding skills are required.Ĭontent created by Infogram users has been viewed 1.5 billion times, so there's plenty of inspiration to choose from. Simply put, they will turn a large amount of information into easily digestible pieces of information, providing a quick overview and raising awareness about the topic.Īt Infogram, we've created an easy-to-use tool that helps anyone create beautiful data visualizations in minutes. Infographics can make even the most complex ideas stand out. Even if the content you want to convey is data-rich, visualizing the story will make it more interactive and easier to educate and inform your audience. They help you communicate your ideas in a concise, engaging, and visually compelling way. Since this dataviz format is visually unique and creative, it often grabs (and keeps) the viewer's attention. The best infographics usually combine elements such as text, images, icons, charts, diagrams, and even videos and present the information quickly and clearly. This interactive data visualization format has become incredibly popular over the last decade and has increased data literacy in fields such as: An infographic (or information graphic) is a visual representation of information, data, or knowledge.
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